Internet/New Media
Microsoft la cea mai mare tranzactie din istoria sa: 6 mld.$ pentru aQuantive
Microsoft a finalizat achizitia companiei de publicitate pe Internet aQuantive, platind 6 mld. $ (circa 4,5 mld. euro), aceasta reprezentand cea mai mare achizitie din istoria principalului producator de aplicatii informatice din lume, a scris Cnet News.
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Preluarea, anuntata initial in luna mai, a fost finalizata vineri si anuntata in mod oficial luni, 13 august, Microsoft incercand astfel sa concureze companii precum Google sau Yahoo pe piata de publicitate online.
aQuantive a informat ieri Nasdaq ca intentioneaza sa-si delisteze actiunile.
Compania aQuantive va deveni o subsidiara a Microsoft, iar conducerea firmei a demisionat, conform intelegerii. Fostul director al companiei aQuantive, Brian McAndrews, va coordona toate activitatile Microsoft cu privire la publicitatea online, a scris Cnet News.
„Astazi am facut un pas foarte important in incercarea noastra de a detine o cota de piata importanta din cele 40 mld. $, cat reprezinta valoarea pietei de publicitate online, precum si din cele 600 mld.$, cat este estimata piata de publicitate, in general”, a spus McAndrews.
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