Internet/New Media
Mio, cota de 50% pe piata de GPS-uri din Romania pe primul semestru
Filiala locala a producatorului de dispozitive GPS Mio Technology si-a mentinut pozitia de lider al pietei in Romania, cu o cota de 50% de la inceputul anului pana in prezent, conform unui raport GfK citat de Mio.
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Cota de piata se incadreaza in estimarile facute de companie la inceputul anului, cand oficialii Mio subliniau ca urmaresc sa comercializeze in prima jumatate a anului circa 15.000 de GPS-uri si sa atinga o cota de piata de circa 45%.
„Aceste rezultate inseamna cu atat mai mult pentru noi, cu cat ele au fost atinse in conditii economice extrem de dificile. Avem confirmarea unor alegeri bune la nivel strategic, iar aceasta pozitie pe piata ne obliga sa continuam munca intensa si in viitor”, a declarat Laura Samson, country manager Mio Technology Romania.
Potrivit datelor GfK, Mio a avut o cota de piata de 23% in Europa Centrala si de Est, fiind lider regional.
Principalul concurent al Mio pe piata autohtona este Evolio.
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