Internet/New Media
Nokia, cel mai valoros brand european in 2009
Nokia, producator de terminale mobile, s-a clasat pe primul loc intr-un top al celor mai valoroase brand-uri din Europa in 2009, cu 35,2 miliarde euro, potrivit studiului eurobrand2009, prezentat de Institutul European pentru Branduri din Viena, citat de Mediafax.
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Pe locurile 2 si 3 s-au clasat LVMH si INBEV, cu o valoare de 32,3 miliarde euro, respectiv 26,9 miliarde euro.
„Brandurile serviciilor financiare au pierdut aproximativ 24% din valoare, in timp ce acelea de automobile au pierdut 9,6%. Grupul bancar britanic RBS (-40%), grupul german Allianz (-18,5%) si marci de masini cum ar fi Fiat Group, Mercedes si Porsche au fost cele mai afectate”, a declarat Gerhard Hrebicek, directorul Institutului European pentru Brand-uri.
„Brandurile bunurilor de consum ies castigatoare din criza, valoarea crescandu-le cu 5,8%. Campionul anului este grupul belgian Inbev, a carui valoare de brand a crescut cu 56% prin achizitia marcii americane Budweiser”, a adaugat acesta.
eurobrand2009 analizeaza peste 3.000 brand-uri in 24 de tari si 16 sectoare ale economiei.
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