Internet/New Media
Noutatile tehnologice de la \”Mondialul\” de fotbal din 2010: Audienta se muta online si incepe sa fie pasionata de HD
Unul din trei romani a urmarit meciuri din cadrul Campionatului Mondial de Fotbal, desfasurat in perioada 11 iunie-11 iulie, iar 20% dintre telespectatori au ales tehnologia HD pentru a viziona cel mai important eveniment sportiv al anului, potrivit unui studiu realizat la cererea LG Romania.
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Cu toate ca tehnologia HD este disponibila de putin timp in Romania, 47% dintre cei care au participat la studiu sustin ca stiu ce inseamna.
Internetul si-a sporit importanta in randul surselor de informare privind CM 2010, potrivit aceluiasi studiu.
Comparativ cu editia precedenta din 2006, in 2010 s-a constatat aproape o dublare a utilizarii Internetului pentru informarea despre meciurile Cupei Mondiale, ponderea acestui mediu fiind doar de 5% la editia precedenta, comparativ cu 9% cat s-a inregistrat la aceasta editie.
Principalele surse de informare au fost televiziunea (98%), internetul, site-ul oficial FIFA (9%) si retelele online de socializare (4%).
Studiul a fost realizat la nivel national, in perioada 25 iunie-5 iulie.
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