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Pentru a se adapta crizei, HTC va lansa smartphone-uri cu preturi reduse
HTC Corp, cel mai mare producator de terminale mobile ce ruleaza pe sisteme de operare Microsoft, a anuntat ca va introduce in a doua parte a anului curent o serie de smartphone-uri cu preturi mici si medii, pentru a se adapta cererii clientilor ce devin din ce in ce mai atrasi de terminalele cu preturi scazute si pentru a-si accelera cresterea in pietele emergente.
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Fara a declara ce preturi vor avea produsele, Jack Tong, vice presedinte al HTC in regiunea Asia-Pacific, a declarat ca produsele, cu preturi mai mici decat cele practicate in general de companie, vor fi disponibile pe plan mondial in a doua jumatate a lui 2009, a scris presa internationala.
Compania a lansat luni a doua generatie de terminale Touch Cruise, la pretul de circa 490$ (380 euro).
Tong a spus ca majoritatea canalelor de distributie au devenit mult mai selective in ceea ce priveste marimea comenzilor pe care le fac.
„Distribuitorii sunt din ce in ce mai atenti la produsele pe care le comanda si cantitatea lor, dorind sa realizeze inainte de orice cumparare de terminale o cercetare a pietei pentru a afla cat de interesati sunt clientii”, a spus Tong.
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