Internet/New Media
Primul brand GPS auto romanesc: Vanzari de 1 mil. euro dupa 4 luni
Smailo, primul brand GPS auto romanesc, a fost comercializat in 4 luni de la data lansarii in circa 4.000 de exemplare, valoarea vanzarilor fiind de 1 mil. euro, au anuntat miercuri reprezentantii companiei care a creat produsul, Branzas Cluj-Napoca.
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Arobs Transilvania, compania care distribuie produsul Smailo, a estimat anterior pentru DailyBusiness.ro ca tinteste vanzari de 10.000 de unitati in 2008.
„Primit cu incredere de catre conducatorii auto, Smailo ne-a asigurat vanzari de circa 1 milion de euro in 4 luni”, a declarat Voicu Oprean, director general Arobs.
„Am vandut mai bine de 4.000 de aparate, ceea ce depaseste cu mult cifrele estimate initial. Succesul lui Smailo are la baza aplicarea unei strategii eficiente si coerente de brand si produs, creata de Branzas pentru GPS-ul nostru”, a mai spus Oprean.
Piata de GPS-uri va creste in 2008 cu circa 50% fata de 2007, pana la o valoare de 15 milioane euro.
Cei mai importanti jucatori la nivel international sunt TomTom si Garmin, acestea detinand impreuna o cota de piata estimata la 50%.
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