Internet/New Media
Seful fabricii Nokia din Romania: Vom trece de la productia de telefoane simple la modele mai sofisticate
Fabrica Nokia de la Jucu va trece de la productia de telefoane entry-level, simple si ieftine, la telefoane mai sofisticate de tipul smart-phone-urilor. "Trebuie sa urmam tendintele de pe piata si sa producem telefoane mai sofisticate", spune pentru Ziua de Cluj finlandezul Risto Meskus, director al Nokia Romania.
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„Daca ne uitam pe piata, la portofoliul pe care il detinem acum, vedem ca ne-am concentrat pe „entry level”, pe telefoanele simple, ieftine, iar pe acestea s-a axat si productia de la Cluj. In clipa de fata schimbam aceste produse si trecem la un nou portofoliu. Trebuie sa urmam tendintele de pe piata, sa facem un pas mai departe si sa producem telefoane mai sofisticate in functie de cerinte. inca nu putem discuta despre investitiile pe care le vom face”, spune Risto Meskus.
Acesta mai spune ca, desi industria a fost lovita puternic de criza economica, aceasta a recuperat rapid si fabrica Nokia din Romania „merge la capacitate deplina si are 4.000 de angajati”.
Principalii concurenti ai Nokia sunt Sony-Ericsson, Motorola, Siemens, LG sau Apple.
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