Internet/New Media
Top 100 cele mai valoroase branduri din lume
Primele patru cele mai valoroase branduri din lume sunt din domeniul IT, Google ramand lider cu o valoare estimata la 114 miliarde dolari, conform studiului anual BrandZ Top 100 Most Valuable Global Brands realizat de Millward Brown, una dintre cele mai mari companii de cercetare din lume, membra a Kantar Group - divizia de consultanta a WPP.
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IBM ocupa locul al doilea (86 miliarde de dolari), in timp ce Apple (83 miliarde dolari) si Microsoft (76 miliarde dolari) se plaseaza pe locul 3, respectiv 4.
Coca-Cola (67 miliarde dolari) si McDonald’s (66 miliarde dolari) ocupa locurile 6, respectiv 7, topul 10 fiind completat de Marlboro (57 miliarde dolari), China Mobile (52 miliarde dolari), General Electric (45 miliarde dolari) si Vodafone (44 miliarde dolari).
La nivel European, SAP ocupa primul loc, cu o valoare estimata la 24 miliarde dolari, urmata de BMW (21 miliarde dolari) si Louis Vuitton (19 miliarde dolari). Topul 10 este completat de Santander, Carrefour, Nokia, L’Oreal, Orange, Mecedes si T-Mobile.
Acesta este cel de-al cincilea studiu anual privind valoarea brandurilor globale.
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