Lifestyle
Cadbury ofera 13.000 de bilete la un concert Beyonce, intr-o campanie de 2,5 mil. lire
Compania de dulciuri Cadbury isi va premia clientii din Marea Britanie cu 13.000 de bilete la concertul cantaretei Beyonce, care va avea loc pe 15 noiembrie, la Londra, in cadrul unei campanii de marketing in valoare de 2,5 mil. de lire sterline (2,8 mil. euro), a anuntat presa britanica.
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Pentru a beneficia de premiile puse in joc, clientii trebuie sa trimita, pana la data de 31 mai, pe un site pus la dispozitie in acest scop, seriile inscrise pe pachetele promotionale cu guma de mestecat Trident, relateaza NewsIn.
La sfarsitul lunii mai, Beyonce va incepe un turneu in Marea Britanie, in cadrul caruia va sustine 9 concerte.
Cadbury plc, compania britanica infiintata in urma cu peste 150 de ani, este unul dintre cei mai importanti producatori de dulciuri din lume, cu un portofoliu care include numeroase marci de ciocolata, guma si bomboane.
Printre marcile detinute se numara Cadbury, Trident, Hollywood, Bubbaloo, Stimorol si Halls.
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