Lifestyle
Cinematografele din Marea Britanie vor difuza primele reclame \”cu aroma\”
Agentia de publicitate in cinematografe Pearl & Dean se afla in negocieri cu mai multe branduri de lux in vederea lansarii primelor campanii care implica reclame "cu aroma", informeaza presa internationala.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2008/07/48732fbd3b8f6.jpg)
Compania planuieste sa lanseze sistemul in Marea Britanie in cursul acestui an, dupa ce l-a testat pentru brand-ul Nivea, in Germania. De asemenea, Unilever a testat acest tip de reclama in cinematografele olandeze.
„Aroma” care insoteste reclama este raspandita in sala de cinematograf prin intermediul sistemului de aer-conditionat.
Dupa testul efectual de Nivea in Germania, cercetarea ulterioara a demonstrat ca vizibilitatea brandului a crescut cu 500% in randul persoanelor prezente in sala, au explicat oficialii Pearl & Dean.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Uniunea-Europeana-UE-e1722026507484-1200x676.jpg.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/bosch_schillerhoehe_sh_img_w1160-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/draculaland-7.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/zelenski-4.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/chine.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/job-1-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Marinescu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Duta.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Christine-Lagarde.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Radu-Marinescu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Trendyol.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/mecanic_locomotiva-scaled.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/burduja.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ilie-Bolojan-072.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Drinking-Water.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/taxi-fara-sofer.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/portofel-gol.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Gergely-Gulyas.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Casa_julietei.jpg)
