Lifestyle
Gap lanseaza primul sau magazin online din Marea Britanie
Lantul american de imbracaminte Gap a anuntat ca va lansa primul sau magazin online din Marea Britanie in 2010, planurile companiei vizand o initiativa de acelasi gen si pentru Canada, potrivit Brandrepublic.
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Compania va continua sa investeasca pe plan international in deschiderea primul magazin din China, precum si in marirea numarului de outlet-uri.
Anterior, compania a anuntat ca va reveni la publicitatea TV, dupa o absenta de 2 ani, iar bugetele de marketing vor creste la 25 de milioane de dolari in T3 si la 45 milioane de dolari in ultima parte a anului.
In ultimii doi ani, Gap a ales ca mijloace de promovare reteaua de socializare Facebook, cinema, print si outdoor.
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