Lifestyle
Lupta in fast-food: Burger King, dat in judecata de francizori din cauza promotiei 1$/burger
Burger King a fost dai in judecata de furnizorii sai din SUA, din cauza promotiei impuse de un cheeseburger dublu la 1 dolar, care le creeaza pierderi de cel putin 10 centi/produs, potrivit Associated Press.
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Asociata Nationala a Francizorilor, ce reprezinta peste 80% din detinatorii francizei Burger King din SUA, mentioneaza ca promotia de 1 dolar ii forteaza pe operatorii de restaurante sa vanda burgerul cu o pierdere de cel putin 10 centi.
Lanturile de fast-food au redus preturile la meniuri pe fondul scaderii economiei.
Cand s-a anuntat promotia de 1 dolari pentru un cheeseburger dublu in aceasta toamna, analistii estimau ca numarul clientilor din restaurante ar putea creste cu cel mult 20%.
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