Lifestyle
Noua colectie de bijuterii Faberge se vinde online
La 92 de ani dupa ce atelierele legendarului bijutier Peter Carl Faberge au fost nationalizate, compania care ii poarta numele a lansat o colectie de 100 de piese online, dupa ce un studiu a relevat faptul ca cei mai importanti clienti ai sai prefera aceasta modalitate de achizitie, potrivit Forbes.
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Preturile noii colectii sunt cuprinse intre 40.000 si 7 milioane de euro.
Mark Dunhill, directorul executiv al Faberge, a declarat ca au fost luate in calcul mai multe variante pentru comercializarea bijuteriilor in intreaga lume, dar sefii companiei au optat pentru online, dupa ce un studiu realizat de companie a relevat faptul ca cei mai importanti clienti ar prefera sa cumpere utilizand aceasta modalitate, mai ales ca asigura un nivel mare de discrectie.
Achizitionarea bijuterilor pe de Internet nu este asemanatoare cu cumparaturile de pe un site cum este amazon.com. Clientii interesati sunt sfatuiti de consilieri, care se pot deplasa la domiciuliul acestora pentru a le arata bijuteriile pe viu.
IMB este compania care a realizat tehnologia site-ului, care permite vizualizarea bijuteriilor cu o lupa si intrarea in dialog cu un vanzator.
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