Lifestyle
Vanzarile producatorului de jucarii Lego au crescut cu 20% in S1
Vanzarile producatorului de jucarii Lego au crescut cu 20% in prima jumatate a anului, fata de perioada similara din 2008, pana la 469 mil. lire sterline (545 mil. euro), pe fondul orientarii persoanelor catre produse care targeteaza clienti cu varste diferite, relataza presa internationala.
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„Industria constructoare de case poate fi muribunda in aceasta perioada, insa imaginatia copiilor care construiesc este intotdeauna mare”, au spus reprezentantii Lego.
Grupul Lego a raportat o crestere cu doua treimi a profitului brut, ajungand la 115 milioane de euro, determinata de o crestere cu 20 la suta a vanzarilor in Marea Britanie.
Lego a cunoscut un declin al vanzarilor in 2004, cand a inregistrat un deficit record de aproape 167 milioane de euro.
„In 2004 eram pe punctul de a intra in faliment si asta pentru ca nu ne-am concentrat pe liniile noastre principale de business”, a explicat Marko Ilincic, directorul Lego din Marea Britanie.
In acea perioada, grupul Lego si-a extins activitatea, dezvoltand noi linii de business, cum ar fi productia de ceasuri, parcuri tematice si articole vestimentare.
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