Media & Advertising
Afacerile WPP si-au incetinit scaderea in T3
Afacerile WPP, cea mai mare companie de comunicare din lume dupa venituri, si-au incetinit scaderea in trimestrului al treilea, cand au inregistat o diminuare de 8,7%, comparativ cu 10,5% in T2, potrivit Bloomberg.
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Achizitia Taylor Nelson Sofres a determinat insa cresteri ale veniturilor de 17% in trimestrul al treilea, comparativ cu aceeasi perioada a anului trecut, pana la 2,98 miliarde dolari.
WPP, care detine Ogilvy&Mather Worldwide si firma de relatii publice Hill&Knowlton, estima „o imbunatatire a profitului” in a doua jumatate a anului, cu marje egale cu cele de anul trecut.
Industria de publicitate a fost afectata in contextul in care criza economica a muscat din bugetele de marketing.
Omnicom, al doilea grup de comunicare din lume, a afisat un profit in scadere cu 22% si vanzari mai mici cu 14% pentru trimestrul al treilea.
Publicis Groupe a inregistrat venituri in scadere cu 5,3% pentru trimestrul al treilea.
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