Media & Advertising
Agentia de publicitate Lowe renunta la contul Stella Artois dupa 26 de ani
Producatorul de bere InBev cauta o noua agentie de advertising pentru gestionarea contului global al marcii Stella Artois. Agentia Lowe, care a administrat contul timp de 26 de ani, a renuntat la aceasta colaborare.
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Decizia Lowe marcheaza finalul unuia dintre cele mai fructuoase parteneriate din istoria mondiala a advertising-ului, comenteaza presa internationala.
Colaborarea dintre Stella Artois si Lowe a inceput in 1981, dupa ce fondatorul agentiei, Frank Lowe a renuntat sa mai lucreze cu agentia full service de publicitate Collett Dickinson Pearce, pentru a pune bazele business-ului propriu.
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