Media & Advertising
Agentiile de creatie se asteapta la afaceri similare anului 2009, cand au inregistrat scaderi-record
Vremurile grele pentru agentiile de creatie sunt departe de a se incheia, dupa ce anul trecut unele dintre aceastea au inregistrat o scadere a afacerilor si de peste 50%, scrie Financiarul.
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„Diferenta intre prima jumatate a anului 2010 si aceeasi perioada a anului trecut este aceea ca ne-am obisnuit cu termenul „criza”, spune Radu Florescu, CEO Centrade Saatchi&Saatchi. In acest context de piata, creativitatea isi face cu greu loc printre promotii si campanii de direct mail, recunosc reprezentantii agentiilor.
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