Media & Advertising
Angajatii Toyota, implicati in campania de 20 mil. lire sterline pentru \”salvarea\” brandului
Toyota va lansa o campanie publicitara pan-europeana de20 mil. lire sterline (circa 23 mil. euro) care prezinta angajati de-ai companiei, in vederea restabilirii increderii in brandul producatorului auto, dupa criza privind siguranta masinilor de la inceputul anului, scrie brandrepublic.com.
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Toyota, care a rechemat peste 8 mil. de masini la nivel global din cauza problemelor la pedalele de acceleratie, va lansa reclame in care isi va prezenta angajamentul pentru siguranta masinilor.
Rechemarea automobilelor a generat o scadere a valorii brandului Toyota cu 8 mld. dolari, potrivit celui mai recent studiu BrandZ.
Reclamele, create de Saatchi & Saatchi, sunt denumite ‘Your Toyota is my Toyota’ si prezinta angajati de-ai companiei vorbind despre pasiunea lor fata de aceasta marca.
Campania, care va fi lansata in Marea Britanie la finele acestei luni, va fi insotita si de o serie de filmulete pe YouTube.
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