Media & Advertising
B1 TV a lucrat cu agentia Re:ply pentru rebranding
Televiziunea B1 TV a anuntat un nou logo, un nou slogan si o noua platforma grafica, pentru care a colaborat cu agentia de comunicare Re:ply.
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Dupa cinci ani de existenta pe piata televiziunilor generaliste din Romania, B1 TV si-a redefinit atat identitatea de brand, cat si continutul programelor oferite publicului, conform oficialilor televiziunii.
In procesul de schimbare, a carui pregatire a durat 9 luni, televiziunea a colaborat cu Re:ply, companie specializata in comunicare interna si externa de brand, corporate identity si publishing.
Licenta audiovizuala a postului B1 TV apartine, potrivit CNA, societatii News Television Romania, al carei asociat unic este News TV Romania BV din Olanda. Actionarii News TV Romania BV din Olanda sunt Ismar International NV din Antilele Olandeze (87,5%) si News Romania Inc. din Statele Unite (12,5%). Actionar unic al News Romania Inc. din Statele Unite este News Corporation LDT, potrivit NewsIn.
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