Media & Advertising
Brandul Loteria, cel mai valoros din Romania, ocupa ultimul loc intr-un top european
Brandul Loteria Romana, estimat la 38 de milioane de euro, este cel mai scump din Romania, dar ocupa ultimul loc intr-un top al celor mai valoroase marci din 24 de state europene, intocmit de Institutul European al Brandurilor din Viena, citat de Mediafax.
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Valoarea totala a celor mai importante zece branduri din Romania este de 88 de milioane de euro, potrivit unui comunicat al institutului.
Prima pozitie in top cele mai valoroase brand-uri europene in 2009 a fost ocupata de Nokia (Finlanda), cu o valoare a brandului de 35,22 miliarde de euro, urmat de LVMH (Franta) – 32,36 miliarde de euro si InBev (Belgia) – 26,93 miliarde de euro.
Printre marcile reprezentand cele 24 de state se regasesc Vodafone (Marea Britanie) – 23,8 miliarde de euro, Mercedes (Germania) – 19,4 miliarde de euro, Nestle (Elvetia) – 17 miliarde de euro, Red Bull (Austria) – 12,74 miliarde de euro, Fiat (Italia) – 12,67 miliarde de euro sau Carlsberg (Danemarca) – 8,2 miliarde de euro.
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