Media & Advertising
Buget de marketing de 3 mil. lire sterline pentru noua bere Guinness Red
Diageo, producatorul berii irlandeze Guinness, a alocat un buget de marketing de 3 mil. lire sterline (4,43 mil. euro) pentru primul sortiment de bere rosie al brandului.
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Diageo a pus noul produs la vanzare la inceputul acestui an pentru o perioada de trei luni de testare a pietei, care a avut rezultate pozitive, scopul noului produs fiind de a atrage noi clienti, relateaza presa internationala.
Acest nou produs face parte dintr-o extindere mai ampla a brandului Guinness, care a mai lansat diferite beri cu arome.
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