Media & Advertising
Bugetul pentru publicitate online al Sony Ericsson creste la 13 mil. lire
Producatorul de telefoane mobile Sony Ericsson planuieste sa creasca proportia investitiilor sale in dezvoltarea online si publicitate pe 2008 pana la 25% din bugetul de marketing al companiei in valoare de 50 mil. lire sterline, suma disponibila fiind de aproximativ 13 mil. lire, conform presei internationale.
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Oficialii companiei anuntasera anterior ca vor aloca in 2008 circa 15% din buget catre dezvoltarea online.
La targul de comunicatii mobile de la Barcelona, Mobile World, compania a anuntat o strategie care urmareste intarirea prezentei Sony Ericsson pe anumite piete de o importanta foarte mare, precum si cresterea relevantei marcii in randul tinerilor.
Pe parcursul acestui an, Sony Ericsson va incepe sa aloce sume destinate reclamei pe canale traditionale pentru promovarea online a brandurilor sale de telefoane mobile Cybershot si Walkman.
Oficialii companiei au de gand sa lanseze un portal destinat marcii proprii Xperia, vazuta ca un competitor pentru iPhone.
Sony Ericsson este producatorul global numarul cinci de telefoane mobile dupa Nokia, Motorola, Samsung si LG. Compania spera ca schimbarea operata pe domeniul online ii va permite sa recupereze teren in fata competitorilor.
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