Media & Advertising
Cable Direct vinde publicitate pentru 2 televiziuni din portofoliul Sony
Cable Direct si Sony Pictures Televizion International au semnat contractul prin care regia de media se va ocupa de gestionarea si vanzarea spatiului publicitar al posturilor Axn Sci-Fi si Animax, aflate in portofoliul Sony.
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Axn Sci-Fi este o televiziune de nisa, care difuzeaza seriale si filme SF internationale.
Publicul-tinta al Axn Sci-Fi sunt barbatii intre 18 si 49 de ani interesati de tehnologie.
Animax este un canal dedicat in exclusivitate anime-urilor, cu un target de varsta cuprins intre 16 si 35 de ani.
Sony Pictures Television International (SPTI) reprezinta divizia companiei Sony Pictures Entertainment (SPE) ce gestioneaza toate activitatile legate de televiziune din afara Statelor Unite ale Americii.
Cable Direct a fost infiintata in 1999 ca o companie dedicata vanzarii de publicitate pentru televiziunea prin cablu.
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