Media & Advertising
Carat: Piata de publicitate din Marea Britanie nu-si va reveni pana in 2011
Agentia de media Carat, parte a grupului de publicitate Aegis, estimeaza ca piata de publicitate din Marea Britanie nu va reveni pe plus mai devreme de 2011, potrivit The Telegraph.
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Agentia si-a revizuit estimarile facute in martie, astfel ca pentru acest an se asteapta la o scadere de 12%, si nu 7,1%, cat previzionase anterior.
Agentia estimeaza ca televiziunea va inregistra scaderi de 12%, radioul de 12,6%, iar outdoor-ul 12,2%.
In dreptul ziarelor si revistelor a fost bifata cea mai pesimista estimare: scadere de 20,3%, respectiv 16,3%.
„In 2010 vom avea o crestere modesta in contextul Cupei Mondiale de Fotbal, dar nu vedem o revenire pana in 2011”, a declarat un reprezentant al agentiei.
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