Media & Advertising
Cele mai ingenioase proiecte de publicitate indoor
Desi nu sunt foarte scumpe, proiectele de publicitate indoor inca duc lipsa de imaginatie in Romania. Reprezentantii pietei, membri in comunitatea KeyPeople, dau insa cateva contra-exemple: proiecte realizate pe piata locala, care rivalizeaza cu cele din strainatate. Cu "cateva flori" nu se face insa primavara.
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„Nu costa chiar asa de mult implementarea unei campanii de acest gen, trebuie doar ca atunci cand printiisorii si printesele bugeteaza campaniile brandurilor de care se ocupa, sa puna deoparte pentru New Media indoor un procent de minim 5% pentru a scoate din sarite concurenta cu proiecte extraordinare”, afirma Victor Maxim, general manager People Media.
Mai multe detalii despre problemele pietei de indoor aflati alaturandu-va discutiei din comunitatea Key People.
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