Media & Advertising
CFR Cluj a invins miercuri Steaua, la audienta
Un meci al Stelei in Champions League a fost "batut" pentru prima data de o alta partida a unei echipe romanesti intr-un tur similar, au anuntat reprezentantii Pro Tv, postul de televiziune care a difuzat cele doua partide de fotbal din aceasta saptamana, CFR-Chelsea si Fiorentina-Steaua.
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CFR Cluj-Chelsea a inregistrat pe Pro TV o audienta de 15,8 puncte pe publicul comercial, oameni intre 18 si 49 de ani din mediul urban, targetul principal pentru clientii de publicitate si publicul Pro TV.
Meciul de marti din UEFA Champions League, Fiorentina-Steaua, a inregistrat o audienta de 15,7%, cu 0,1% mai mica decat partida de miercuri.
Meciul CFR-ului a „invins” duelul dintre Mutu si Steaua si pe intregul public urban masurat, unde partida de la Cluj a obtinut 17,2%, iar cea de la Florenta – 17%.
Cota de piata a meciului CFR-Chelsea a fost de 43,1%.
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