Media & Advertising
Cinci boli mai vechi ale presei din Romania
Prabusirea presei romanesti, evidentiata prin inchiderea unor ziare ca Ziua, Cotidianul si Gardianul, nu are doar cauze economice, contextuale, ci este determinata si de unele probleme de sistem.
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Exista cinci boli care nu se vor vindeca nici dupa iesirea din recesiune, pentru ca preced si explozia Internetului, si pierderea clientilor de publicitate: scopul multor investitori nu este businessul media pur si simplu; decalajul dintre public si jurnalisti; risipirea aurei; liderul capatuit ?i ahtiat dupa putere; pierderea capacitatii de a uimi publicul.
O analiza a acestor boli, precum si posibile leacuri, ne ofera Mihnea Maruta.
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