Media & Advertising
Companiile nu renunta la articolele promotionale
Fie ca se asteapta la cresteri ale bugetelor de marketing, fie ca prevad scaderi, pe fondul unui context economic inca dificil, jucatorii de pe piata promotionalelor considera ca folosirea acestor produse va ramane in strategia de marketing a firmelor.
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„Semnalele de inceput de an indica o revigorare a pietei per ansamblu, astfel ca suntem optimisti ca din a doua parte a anului cererea va creste in mod constant. Vorbim in continuare de bugete cu mult diminuate fata de perioada boom-ului economic, insa suntem increzatori ca lucrurile vor evolua in sens pozitiv de acum incolo”, spune pentru startups.ro Maria Radu, director general Basis&Basis Romania, una din firmele de pe piata de profil.
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