Media & Advertising
Concurenta a avizat Affichage sa preia 3 agentii de publicitate outdoor
Consiliul Concurentei a autorizat tranzactia realizata de compania Affichage pentru preluarea agentiilor de publicitate outdoor Effect Media, Outdoor Media si Communications Media, a anuntat astazi autoritatea de concurenta.
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Consiliul Concurentei a analizat tranzactia, constatand ca aceasta operatiune nu creeaza sau consolideaza o pozitie dominanta pe piata media.
Conditiile impuse prin lege de Consiliul Concurentei, in cazul tranzactiilor de acest fel, impun o cifra de afaceri cumulata a agentilor economici implicati intr-o operatiune de concentrare economica mai mare decat echivalentul in lei a 10 milioane euro, tranzactia sa se realizeze in Romania, iar fiecare companie in parte implicata in proces sa aibe venituri de peste 4 milioane euro.
Affichage Romania este o societate membra a grupului de firme elevetian Affichage Holding SA, care activeaza pe piata de publicitate outdoor din Romania.
Companiile achizitionate, Efect Media, Outdoor Media si Communications Media opereaza, de asemeni, pe piata locala de outdoor.
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