Media & Advertising
Contul global de media al Danone va fi scos la licitatie
Gigantul alimentar Danone, cu sediul central la Paris, va organiza in curand o licitatie pentru activitatile globale de media, care totalizeaza bugete de 500 mil. $ (348 mil. euro), scrie publicatia de marketing si advertising Adweek, citand surse apropiate companiei.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2009/08/4a7c04369aa99.jpg)
Business-ul de media din SUA al Danone este gestionat de MPG, agentie a grupului de comunicare Havas, care a gestionat anul trecut cheltuieli de circa 140 milioane dolari (97 milioane euro) pentru Danone.
MPG a coordoneaza media producatorului de alimente si in Franta si Mexic.
In Romania, activitatile de media ale Danone sunt coordonate de Mediaedge:cia.
Informatii referitoare la un eventual pitch al Danone pentru serviciile globale de planificare si cumparare de media au aparut si la sfarsitul lunii mai.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Dan_curtea_de_conturi_31_mar_2026.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Donald_Trump-3.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/orban.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Mirabela_Gradinaru.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/01/DNA-1070x600-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/O-noua-obligatie-fiscala-in-Romania-de-la-1-ianuarie-2025.-Anuntul-momentului-de-la-ANAF-cine-sunt-vizati.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/Ilie-Bolojan-7.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Isfahan.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Marco_Rubio_Rusia-Ucraina.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Pete-Hegseth.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/07/Alexandru-Nazare-1-e1752490318292.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/the-white-house-1.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Pete-Hegseth.jpg)
31 Mar. - 10:24
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/01/DNA-1070x600-1.jpg)
31 Mar. - 13:44
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Marco_Rubio_Rusia-Ucraina.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Isfahan.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Donald_Trump-3.jpg)
31 Mar. - 16:55
