Media & Advertising
Contul global de media al Danone va fi scos la licitatie
Gigantul alimentar Danone, cu sediul central la Paris, va organiza in curand o licitatie pentru activitatile globale de media, care totalizeaza bugete de 500 mil. $ (348 mil. euro), scrie publicatia de marketing si advertising Adweek, citand surse apropiate companiei.
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Business-ul de media din SUA al Danone este gestionat de MPG, agentie a grupului de comunicare Havas, care a gestionat anul trecut cheltuieli de circa 140 milioane dolari (97 milioane euro) pentru Danone.
MPG a coordoneaza media producatorului de alimente si in Franta si Mexic.
In Romania, activitatile de media ale Danone sunt coordonate de Mediaedge:cia.
Informatii referitoare la un eventual pitch al Danone pentru serviciile globale de planificare si cumparare de media au aparut si la sfarsitul lunii mai.
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