Media & Advertising
Contul global de media Bacardi, estimat la circa 150 mil. euro, a plecat la MEC fara licitatie
Serviciile de media globale ale brandului de bauturi alcoolice Bacardi, evaluate la 147 mil. euro, vor fi gestionate de agentia Mediaedge:cia, scrie presa internationala.
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Bacardi si-a inmanat contul fara licitatie, insa va continua colaborarea si cu Univelsal McCann, agentie care a gestionat integral contul, insa la un nivel mai redus, pe majoritatea pietelor in care brandul este prezent.
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