Media & Advertising
Coty organizeaza pitch pentru contul american de media evaluat la 100 mil. $
Producatorul american de cosmetice Coty pregateste o licitatie pentru inmanarea contului de media din SUA, evaluat la 100 mil. dolari (70 mil. euro), scrie presa internationala citand surse din piata.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2009/06/4a2cbe26d1d95.jpg)
Conform surselor citate, agentiile invitate in pitch sunt OMD – parte a Omnicom Group, Maxus – detinuta de grupul de comunicare WPP, si un alt jucator al carui nume nu se cunoaste deocamdata.
Coty a cheltuit anul trecut circa 112 milioane dolari (79 milioane euro) pe servicii de media, in scadere cu circa 20% fata de 2007, potrivit datelor furnizate de compania de cercetare Nielsen.
Compania a mai organizat recent un pitch pentru contul de media din Marea Britanie, evaluat la 40 milioane dolari (28,2 milioane euro), castigat de OMD, si mai pregateste o licitatie pentru serviciile de media din Franta.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/hidro-4.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/los-titantes-natural-pool-tenerife-120825-108ec7cfe3f3462e93386833e93c5a1c.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/scoala.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Corduneanu.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/CFR-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/08/diana-buzoianu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/boris-pistorius.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/ciucu_trafic.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Trump.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/cozonac-3.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Nicusor-Dan-Ciprian-Ciucu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/Ludovic-Orban.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/02/intretinere-caldura-bloc.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciucu-22.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/money-256314_1280.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciprian-Ciucu-9922.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/abonamente-studenti.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciprian-Ciucu-sotie.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciprian-Ciucu-sotie.jpg)
08 Dec. - 12:42
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Fritz-Drula-02.jpg)
08 Dec. - 11:16
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Ciucu-Bolojan-77.jpg)
08 Dec. - 10:26
