Media & Advertising
Danone organizeaza un pitch pentru contul global de media, estimat la 344 mil. euro
Producatorul de lactate Danone planuieste organizarea unei licitatii pentru inmanarea contului sau global de media planning si buying, estimat la 344 mil. euro, a scris presa internationala.
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Printre agentiile care gestioneaza in prezent serviciile de media ale companiei se numara Mediaedge:cia in Marea Britanie, MPG – agentia de media a grupului de comunicare Havas – in Franta, Germania si SUA.
In Romania, contul Danone este gestionat tot de Mediaedge:cia.
Alte agentii care isi impart contul global al Danone sunt OMD si Carat.
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