Media & Advertising
David Beckham, primul ambasador sportiv global al brandului Yahoo
Yahoo! a semnat un contract cu David Beckham prin care fostul capitan al echipei nationale de fotbal a Marii Britanii devine astfel primul ambasador sportiv global al sau, in incercarea de a castiga teren in competitia cu rivalul Google, scrie brandrepublic.com
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Carol Bartz, directorul executiv al Yahoo, a fost criticata in septembrie dupa lansarea camapaniei de 100 mil. dolari, „It’s you”.
David Beckham ar putea contribui la transformarea Yahoo! intr-o sursa importanta de continut sportiv in timpul si dupa Campionatul Mondial, organizat de FIFA.
Beckham va avea rolul principal in a doua parte a campaniei „It’s you”, creata de Goodby Silverstein & Partners si care va fi difuzata pe print, outdoor si retelele de socializare online. Beckham va interactiona de asemenea cu publicul prin intermediul serviciului Yahoo! Answers.
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