Media & Advertising
De ce este CEO-ul cheia unui brand credibil
Unul dintre cele mai importante roluri in construirea credibilitatii unei companii il reprezinta imaginea CEO-ului, a spus Aneta Bogdan (foto), managing partner Brandient. Ea a pus in evidenta si ceilalti pasi care trebuie urmati pentru construirea unui brand puternic.
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Reprezentanta Brandient a declarat, in cadrul conferintei Marketing business to business (B2B), ca seful unei companii este cel care transmite mesajul credibilitatii acesteia.
Mai mult decat atat, un CEO carismatic va contribui la economisirea sumelor alocate bugetelor de comunicare, pentru ca va reusi sa stabileasca mult mai usor contacte si va face compania mai vizibila.
Ceilalti pasi care trebuie urmati pentru construirea unui brand puternic sunt promovarea valorilor relevante pentru fiecare tip de industrie, parteneriate de lunga durata, respectarea cuvantului dat, evitarea asocierii cu lucruri negative, designul sediului si comunicarea corporatista.
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