Media & Advertising
Doua agentii mari de publicitate s-au retras din cursa pentru promovarea Olimpiadei din 2012
Doua dintre agentiile "cheie", privite ca posibile castigatoare a promovarii Jocurilor Olimpice din 2012, ce vor avea loc la Londra, s-au retras din licitatie, dupa ce au aflat ca agentia care va castiga contul va trebui sa sponsorizeze cu circa 11 mil. euro competitia.
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Doar cateva agentii de succes au reusit sa treaca prin selectia indelungata organizata de Comitetul Olimpic, ca la final sa descopere ca vor trebui sa-si asume si calitatea de sponsor al competitiei, daca isi doresc sa dezvolte campania oficiala a Olimpiadei, scrie presa internationala.
In urma acestei descoperiri, doua grupuri importante de publicitate, care au preferat sa ramana anonime, au declarat ca nu mai sunt interesate de cont.
Unul dintre purtatorii de cuvant ai organizatorilor Olimpiadei a confirmat ca se doreste gasirea unui partener de comunicare dispus sa acopere o parte din costurile campaniei, in calitate de sponsor.
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