Media & Advertising
eBay: Majoritatea internautilor europeni ignora publicitatea de pe retelele sociale
Doar 13% din utilizatorii europeni de Internet sunt interesati de publicitatea de pe site-urile tip retele sociale, potrivit unei cercetari intreprinse de eBay Advertising - departamentul de publicitate al celui mai mare portal de licitatii online din lume.
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Studiul – realizat in Europa pe un esantion de 1.500 de utilizatori ai mediului online – mai arata ca 18% din consumatori sunt interesati de reclama cand navigheaza pe Internet.
Cu toate acestea, 60% dintre respondentii studiului au afirmat ca sunt interesati de mesaje publicitare cand navigheaza pe un site e-commerce, fiind interesati de achizitionarea unui anumit produs.
„Rezultatele studiului arata cateva tendinte interesante in comportamentul de consum al utilizatorilor de Internet si le arata advertiserilor ca daca un brand se vinde, este cu atat mai important ca intr-o economie fragila acestia sa isi indrepte bugetele de promovare spre consumatorii care sunt cei mai dispusi sa cumpere”, a declarat Phillip Rinn, director de publicitate pentru eBay Marea Britanie si EMEA.
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