Media & Advertising
Evening Standard va fi relansat intr-un tiraj de 650.000 exemplare
Evening Standard, cotidian britanic detinut de mogulul rus Alexander Lebedev, va fi relansat luni, 11 mai, sub un nou format, intr-un tiraj initial de 650.000 exemplare distribuit gratuit, scrie presa internationala.
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Geordie Greig, noul editor al publicatiei, si-a propus, alaturi de modificarea formatului Evening Standard, o abordare mai neutra a subiectelor de pe scena politica britanica.
Lebedev a cumparat cotidianul in ianuarie 2009, intr-o perioada in care publicatia, singura din Marea Britanie cu aparitii de seara contra cost, trecea printr-un declin financiar acut, pe care miliardarul rus s-a angajat sa il remedieze.
Lebedev s-a plasat, inainte de izbucnirea crizei financiare, pe pozitia 39 in topul Forbes cei mai bogati oameni din Rusia, cu o avere estimata la peste 3 miliarde dolari (peste 2 miliarde euro).
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