Media & Advertising
Financial Times si The Economist, cele mai puternice branduri din media globala
Financial Times si The Economist au fost singurele companii media care s-au numarat printre primele 25 branduri din Top 500 Superbrands, studiu globat realizat de The Centre for Brand Analysis (TCBA). Financial Times a urcat anul acesta de pe pozitia 31 pe 13, iar The Economist, de pe 58 pe 25.
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Brandurile The Times si The Sunday Times, controlate de mogulul Rupert Murdoch s-a clasat pe pozitiiile 56 (Times), respectiv 55 (Sunday Times). BBC a coborat de pe locul 15 (2009), pe pozitia 31, anul acesta.
The Guardian a ocupat pozitia 188, The Observer – 234 iar The Telegraph locul 116.
CNN s-a clasat pe locul 156 al top 500 Superbrands, editia 2010, dupa ce in 2009 nu a reusit sa fie prezenta in studiu.
TCBA selecteaza pentru topul final o lista initiala de 1.200 de branduri, din care filtreaza, prin 25 de experti in branding, 500 de marci, care sunt analizate, apoi, de 1.700 de oameni de afaceri.
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