Media & Advertising
General Motors a incheiat cu un an mai devreme sponsorizarea lui Tiger Woods
Producatorul auto General Motors (GM), sponsor al jucatorului de golf Tiger Woods inca din anul 2000, a anuntat luni decizia de a intrerupe colaborarea cu sportivul, cu un an inainte de expirarea contractului, scrie presa internationala.
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Oficialii GM au afirmat ca decizia are la baza intentia companiei de a-si reduce din cheltuieli, pe langa dorinta lui Woods de „a petrece mai mult timp cu familia”.
Mark Steinberg, impresarul lui Woods, a afirmat ca vedeta si-a dorit o incetare amiabila a contractului, din consideratie pentru problemele financiare cu care GM se confrunta in prezent. In acelasi timp, Woods a afirmat ca nu-si va asocia imaginea cu nici un alt brand sau producator auto, in viitorul apropiat.
Contractele de sponsorizare pe care Woods le-a semnat cu companii ca Nike, Gillette, sau Gatorade i-a atras vedetei venituri anuale de circa 100 mil. dolari.
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