Media & Advertising
Grupul de comunicare WPP a achizitionat 51% din agentia de marketing Dawson
WPP, unul dintre cele mai mari grupuri de comunicare din lume, prezent si pe piata din Romania prin agentiile Mediaedge:cia si Grey, a cumparat 51% din actiunile agentiei chineze de marketing Dawson, potrivit presei internationale.
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Valoarea tranzactiei nu a fost facuta publica de reprezentantii WPP.
Grupul de comunicare WPP a mai achizitionat, anul acesta, agentia de publicitate pe Internet 24/7 Real Media, 40% din compania germana de marketing pe telefonul mobil Iconmobile si compania americana de servicii de date si marketing DataCore Marketing.
WPP activeaza in 106 tari si detine, printre altele, compania de cercetare AGB Nielsen Media Research si retelele de publicitate Mediaedge:cia, Ogilvy & Mather Worldwide si Grey Worldwide, care sunt prezente si in Romania. WPP numara printre clienti companiile Orange, Vodafone si France Telecom.
Dawson a fost infiintata in anul 1997, este o agentie de marketing din China si numara 270 de angajati.
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