Media & Advertising
Grupul Unilever isi va mari bugetul de publicitate in T4
Unilever, al doilea mare producator de bunuri de larg consum din lume, a anuntat ca bugetul de publicitate din trimestrul al treilea a fost mai mare cu 13% decat in perioada anterioara, majorare care va continua si in acest trimestru, potrivit Brandrepublic.com.
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„In ultimele 6 luni, am lansat branduri noi in peste 20 de tari, unde credem ca avem un avantaj si acum avem o mentalitate de crestere. Nu vrem intentionam sa ne aparam afacerile, ci sa le crestem”, a declarat Paul Polman, directorul executiv al Unilever.
Unilever a raportat cresteri ale vanzarilor de 3,6% pentru al treilea trimestru, si un profit operational in scadere cu 43% pana la 1,27 miliarde dolari.
In Romania, Unilever ocupa pozitia a patra in topul 10 al advertiserilor cu cele mai mari investitii in publiciatate, cu cheltuieli brute de 280 milioane de euro in 2008, in scadere cu 12% fata de 2007.
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