Media & Advertising
Implicatiile de business de la Cupa Mondiala: Echipa Frantei dauneaza grav afacerilor
Credit Agricole retrage o reclama in care isi asocia imaginea cu nationala Frantei, Adidas se lauda cu vanzari de 1,5 miliarde de euro, iar marketingul neconventional da rezultate pentru firme care nu sponsorizeaza CM 2010, ca Nike sau Bavaria, scrie worldcupmedia.wordpress.com.
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– Credit Agricole a retras reclama in care era asociata cu imaginea nationalei franceze, dupa scandalurile din echipa. Ceilalti sponsori ai echipei, Carrefour, GDF Suez, SFR si Adidas, au cerut Federatiei sa intervina dupa eliminarea lui Anelka din lot.
– Adidas a vandut de doua ori mai multe tricouri ale echipelor nationale, decat la turneul final din 2006.
Blogul Word Cup Media realizeaza traduceri ale articolelor din presa internationala care au ca subiect Campionatul Mondial de Fotbal.
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