Media & Advertising
Initiative a castigat contul media de 800 mil. $ al grupului Hyundai/Kia
Producatorul de automobile Hyundai/Kia a acordat contul media in valoare de 800 milioane $ agentiei de publicitate Initiative, parte a grupului Interpublic, scrie marti presa internationala.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2008/01/47838c0770d8d.jpg)
Agentia Initiative a luat parte la licitatia organizata Hyundai/Kia in SUA alaturi de alte doua finaliste, Havas Media si Aegis Group’s Carat, aceasta din urma coordonand contul producatorului de automobile in ultimii 5 ani.
World Marketing Group, grupul care se ocupa de managementul media al Hyundai si Kia, a dat startul licitatiei pentru contul media al companiei in octombrie 2007.
Interpublic este unul dintre principalele patru grupuri de publicitate din lume, care detine mai multe agentii de publicitate si companii de servicii de marketing, printre care Initiative Media, Lowe Worldwide, McCann Erickson si Universal McCann.
Agentiile Initiative Media, Lowe Worldwide si McCann Erickson sunt prezente si in Romania.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/In-ce-sa-inmoi-stafidele-pe-care-le-pui-la-cozonacul-de-Craciun.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/google-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/danemarca-job.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/carnea-de-porc.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/concedieri-2026.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/factura-enel.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/05/piata-muncii.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/08/trump-si-zelenski-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/brazi_craciun.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/covid.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Bolojan_Ilie.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/cfr-mecanic-locomotiva-salariu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Antonov-22.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/11/soringrindeanu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/08/psd.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/10/bolojan-grindeanu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/militari.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/Calin-Georgescu-02.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/08/psd.jpg)
