Media & Advertising
Investitiile in publicitate vor creste la nivel global cu 5,6% in 2008
Investitiile in advertising, pe plan mondial, se vor majora cu 5,6% in 2008, in comparatie cu cele din acest an, iar cresterile cele mai ridicate vor fi inregistrate in tarile aflate in curs de dezvoltare, ca Rusia si China, potrivit studiului AD Barometer.
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Cele mai semnificative cresteri a investitiilor in publicitate vor fi in Rusia (27%) si in China (21,2%), informeaza presa internationala.
Studiul mai arata ca investitiile in Internet vor creste cu 50% in 2008 fata de acest an, in vreme ce investitiile in presa traditionala se vor majora cu 3,3%.
AD Barometer este o cercetare realizata in fiecare an, pentru regia internationala de vanzari de publicitate Lagardere Global Advertising si Biroul de Informatii si Previziuni Economice (Bipe). Studiul a fost realizat in noua tari, Rusia, China, Germania, Franta, Italia, Spania, Marea Britanie, SUA si Japonia.
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