Media & Advertising
ITV va aplica o noua reducere de costuri, estimata la circa 45 mil. euro
Televiziunea britanica ITV ar putea recurge la o noua reducere de costuri, estimata la aproximativ 45 mil. euro, dupa ce in primul trimestru al anului a raportat o scadere de 15% a veniturilor din publicitate, au anuntat oficialii companiei, citati de presa internationala.
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Veniturile raportate de televiziune in primul trimestru din 2009 s-au ridicat la 475 milioane euro, in scadere cu 13,6% fata de perioada similara a anului trecut.
Reprezentantii ITV nu au oferit detalii referitoare la operatiunile care vor fi afectate direct de reducerea de costuri planificata. Ei au subliniat insa ca aceeasta se va aplica incepand cu 2010, si ca ar putea genera economii de pana la 240 milioane euro anul viitor, respectiv 318 milioane euro in 2011.
ITV este o televiziune comerciala din Marea Britanie, infiintata de Autoritatea Independenta pentru Televiziune.
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