Media & Advertising
Jurnalistii online, mai putin pesimisti decat cei din media traditionala
Jurnalistii care activeaza in presa online sunt mai putin pesimisti decat colegii lor din media traditionala, in privinta evolutiei profesionale, reiese dintr-un studiu publicat de Online News Association si Pew Project for Excellence in Journalism.
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Jurnalistii online considera ca presa online le usureaza gasirea unor noi modele de afaceri viabile si le ofera avantajul utilizarii tehnologiilor de ultima ora, relateaza NewsIn.
In contextul crizei financiare, mai mult de doua treimi dintre ziaristii din online continua sa considere ca publicitatea va fi, cel putin pana in 2012, sursa principala de venituri a site-urilor web cu profil de stiri, se arata in studiu.
Studiul a fost realizat in luna februarie, de Princeton Survey Research, pe un esantion de 300 de subiecti, membri ONA (Online News Association) – cea mai mare asociatie americana de presa. Jurnalistii chestionati lucreaza, in majoritate, pentru site-uri media traditionale si au aproximativ 11 ani de vechime in bransa.
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