Media & Advertising
Kraft Foods investeste peste 1 mil. euro in campania de promovare a biscuitilor Oreo
Kraft Foods a lansat pe piata din Romania biscuitii Oreo, marca promovata printr-o campanie in care va investi peste 1 milion de euro, a anuntat luni compania.
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Campania de promovare se va derula pe TV, print, outdoor si internet, si va cuprinde, de asemenea, sampling si activitati in magazine.
„Ritualul aparte de consum: rasuceste, gusta crema si inmoaie in lapte, defineste comunicarea Oreo de 20 de ani, facand parte din identitatea globala a acestuia”, a declarat Rastislav Spavelko, Senior Brand Manager Biscuiti.
Kraft Foods este prezenta pe piata din Romania incepand cu anul 1994. Marcile din Romania sunt Jacobs, Nova Brazilia, Milka, Poiana, Africana, LU Pepito, LU Pim’s, Barni si Oreo.
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