Media & Advertising
L\’Oreal cauta agentie de media in Australia, pentru un cont de 50 mil. $
Gigantul de cosmetice L'Oreal continua procesul de consolidare a listei de agentii de media, prin revizuirea contului de 50 mil. dolari din Australia, scrie Brand Republic.
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Contul este in prezent impartit intre Universal McCann, parte a Interpublic, si ZenithOptimedia, detinuta de Publicis, precizeaza sursa citata.
Revizuirea contului din Australia vine dupa ce contul de media buying de 70 mil. dolari din SUA al L?Oreal a trecut la Universal McCann, in urma unui pitch la care a participat si ZenithOptimedia.
Contul de media planning si buying al L’Oreal din Marea Britanie, de 74 mil. lire sterline, este detinut in prezent de ZenithOptimedia.
Pe langa brand-ul L’Oreal Paris, gigantul francez mai detine si marcile Maybelline si Garnier.
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