Media & Advertising
Marketingul prin email va creste in SUA cu 11% pe an, la 2 mld. $ in 2014
Cheltuielile pentru marketingul prin email din Statele Unite va ajunge la 2 miliarde de dolari pana in 2014, potrivit firmei de cercetare Forrester citata de presa internationala.
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Acest lucru presupune o rata de crestere de aproape 11% pe an, alimentata de cresterea utilizarii conturilor de email sociale.
Cheltuielile pentru newsletterele sponsorizate se vor dubla in urmatorii 5 ani, potrivit companiei de cercetare. In aceasta perioada, consumatorul va primi in medie peste 9.000 de email-uri de marketing pe an.
Totusi, pana in 2014, aceeasi companie estimeaza ca vanzatorii directi vor irosi 144 milioane de dolari pe email-uri care nu vor ajunge niciodata la tinta.
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